- #Freelance writing vs freelance bookkeeping how to
- #Freelance writing vs freelance bookkeeping professional
We recommend assigning them 1-2 articles for the first week, providing detailed feedback on those articles, and then slowly scaling up their services.Īs you can see, this is a lengthy process. The writer still needs to learn to write like your company. When you find a writer who is a good fit, you might be tempted to just start assigning them all of the content you can. Talk to the writer about their sample to confirm they actually wrote it.Confirm the writer is who they say they are.You want to do a video interview because you want to be able to: Writing is difficult, and writing for a brand and towards an audience takes a village. You might be thinking – man, this is a lot of work.
#Freelance writing vs freelance bookkeeping how to
But it’s more important that they know how to write in your industry. We see a lot of companies make the same mistake when hiring freelance writers – they only check to make sure the writer knows how to write. Ask for a writing sample relevant to your industry. Remember, freelancers are likely to only do what you ask, unlike a content marketing agency that’s focused on improving your content.ģ. Still, you’ll have a higher rate of success if you’re able to outline how you separate a good article from a bad article. You obviously know your industry, but you may not know content marketing or writing – after all, that could be why you’re looking for a freelance writer. Create a detailed brief (job post) of what you’re looking for. Upwork, Fiverr, and Contently are popular platforms, but you can get a really good idea of the challenges of hiring a freelance writer by looking at Problogger’s job board.Ģ.
#Freelance writing vs freelance bookkeeping professional
A professional freelance writer will be a major asset to your writing project.īut how exactly do you narrow your search to find a content writer who genuinely knows your industry? Let’s say you wanted to go the freelance route. How do you find freelance writers for your industry? That’s just something you need to find out the hard way after the first few posts. They won’t admit they’re strong in one area while weak in another. Instead, you’re hiring a professional blog writer who know what they’re actually talking about in a technical, ever-changing landscape.
Those are a dime a dozen on Fiverr or any other content writing or freelance writing site. You’re not just hiring a content writer with good grammar and style. This is a significant issue because this is ultimately what you’re paying for when you hire a freelance blog writer. This means you can’t hold a single writer to the same standard, either. You wouldn’t hire one marketer to do all eight of those things, because what makes someone good at the technical side is usually a hindrance in another (like PR).Įven the best, T-Shaped Marketers still specialize in one or two areas, tops. In just one subset of digital marketing, you have at least eight specialties, including: If finding one person with experience in your niche is doable, finding a few is excruciatingly difficult (see “Scale” below).Īnd that’s an issue because someone who’s well versed in one area of your industry might not be in others. Con: A freelance blog writer’s specialization is usually limited. And work samples often trump all other hiring B.S. Simple: Go to the big blogs in your space, pull up the ones you like, and Google the author’s name. It’s tough, but possible if you look hard enough and have a decent budget to work with. The same is true for every blog post or content you put up on Facebook or LinkedIn.įinding one person to fit this bill is doable. Your goal should be marketing copy that reads as if a marketing professional wrote it. But that has zero to do with the art of selling and marketing. Writing blogs requires writing skills to get writing jobs. The same holds true for freelance blog writers themselves. They don’t understand (or appreciate) the nuance salespeople look for. They’ve never cold-called prospects and had to get their point across in less than ten seconds before being hung up on. Why? Because most marketers have never sold a damn thing in their life. Adjacent even.īut are most marketers good at writing sales copy? No. What typically happens when marketers write stuff for sales teams? See Client Results Industry Specialization Pro: Good freelance blog writers have in-depth industry knowledge.
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